At a time when complexity often overwhelms, our mission is to bring clarity, connection, and confidence to leaders and teams so they can create outcomes that matter
// ABOUT
Goo Collective is an independent consultancy working at the intersection of leadership, performance, and the built environment. We operate across project delivery, commercial advisory, and organisational performance, supporting clients navigating complexity, change, and growth.
Founded on global experience spanning Europe, North America, and Asia-Pacific, the Collective brings together senior practitioners with deep expertise across design, construction, real estate, and executive leadership.
Our work ranges from discreet advisory roles through to hands-on delivery on high-value, high-stakes projects in both the private and public sectors.
Our approach is grounded in dialogue. We believe progress happens when the right conversations are created - between clients and consultants, strategy and execution, ambition and reality. We work relationally, taking the time to understand context, constraints, and intent before shaping clear, pragmatic paths forward.
Rather than imposing frameworks, we listen for what is unspoken, identify where momentum is lost, and help teams reconnect intent with action. This allows us to operate effectively across scale - from boardroom decisions and commercial strategy to project governance, programme leadership, and delivery on the ground.
Our Collective is deliberately small, highly experienced, and deeply engaged. We value clarity over noise, judgement over volume, and outcomes that endure beyond the moment of delivery.
THE CIRCLE, ZURICH
THE CIRCLE, ZURICH
THE ZIG ZAG BUILDING, LONDON
THE VERDE BUILDING, LONDON
// COLLECTIVE
Goo Collective is an independent advisory practice operating across design, construction, real estate, strategy, and performance. We bring together senior specialists with global experience, united by a shared way of thinking, working, and taking responsibility for outcomes.
Our insight is shaped by delivery - by decisions made in complex environments where clarity, judgement, and accountability matter.
Rather than offering predefined services, we assemble expertise around the challenge itself. This allows us to apply the right insight at the right moment - commercial, technical, or human - and to connect disciplines in a way that informs stronger decisions earlier. Our model is deliberately lean: focused where possible, deep where it matters, and free from unnecessary layers or complexity.
Goo Collective operates as one team. We are not transactional advisors, nor do we step away once advice is given. We remain engaged, standing behind our work and sharing accountability through to delivery. Independence is central to how we operate - free from supplier or contractor influence, our advice is objective, considered, and grounded in what is right for the client.
Everything we do is measured by outcomes. Not activity, scale, or volume — but the quality, confidence, and longevity of the result. That commitment to shared ownership is what defines the Collective and underpins the trust our clients place in us.
25 CANNON PLACE, LONDON
24 KING WILLIAM STREET, LONDON
THE VERDE BUILDING, LONDON
MAYFAIR PLACE, LONDON
// SENIOR TEAM
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Lawrence has run businesses and delivered projects globally with experience spanning 4 continents, 16 countries and over 23 cities.
Lawrence has delivered over $4bn in revenue, led teams to over 50-industry awards been featured in Forbes, the Financial Times and Property Week and delivered keynotes at CoreNet Amsterdam and CoreNet Dubai.
Having led Womens ERG's and supported social impact initiatives, Lawrence's work is grounded in business and project performance that contributes to the social fabric of the communities his clients work in.
TAMMY NESTOR - FOUNDER
AIMEE BROWN - PROJECT MANAGEMENT DIRECTOR
ALEX CARTER - CLIENT ENGAGEMENT DIRECTOR
SARA EDWARDS - COMMUNICATIONS DIRECTOR
M&A
$320m business sale to private equity 2021
Acquired Downstream, 2021
Acquired Biopharma Engineering, 2022
Acquired Bulb, 2023
Acquired G.A Group, 2024
SELECTED MEDIA
CoreNet Dubai, The road to resilience, 2023
CoreNet Dubai, Art for impact, 2023
Forbes - Does the office still have a purpose?, 2020
Property Week contributor
Financial Times contributor
SELECTED EXPERIENCE
Bain Capital, Brewin Dolphin, Droga5, Mandarin Oriental, Boston Scientific, Kroll, Kenvue, Spencer Ogden, GDST, Zoom, Starlizard, Gatehouse Bank, Emirates NBD, Navig8, Jungle Creations, Beale & Company, LogRhythm, Alpha FX, Abbvie, Coty, Fortinet, Huawei, Ingram Micro, Kering, Jacquemus, Cartier, Messika, N26, LKQ, Oxford Properties, Pfizer, Novo Nordisk, Takeda, Smith & Nephew, Societe Generale, Varian, TripAdvisor, Zimmer
RECENT AWARDS
2023
Kering Paris, France
Better Future Paris Design Awards | Interior Design – Corporate & Commercial, Gold
2022
Astellas Pharma Madrid, Spain
Better Future London Design Awards | Interior Design – International Commercial, Silver
Mixology Awards | Best Workplace (15,000-30,000sqft), Finalist
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
Boston Scientific Düsseldorf, Germany
Irish Construction Industry Awards | International Project of the Year, Finalist
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
Diligent Galway, Ireland
Better Future London Design Awards | Interior Design – International Commercial, Silver
Irish Construction Industry Awards | Commercial Project of the Year, Finalist
Fit Out Awards | Project of the Year – Large Office, Finalist
Hudl Chiavari, Italy
SBID International Design Awards | Interior Design – Office Design Under 2,000 sqm,Finalist
Just Eat Takeaway.com Dublin, Ireland
Better Future London Design Awards | Interior Design – International Commercial, Gold
IDI Awards | Architectural Design – Commercial, Finalist
Irish Construction Industry Awards | Commercial Project of the Year, Finalist
Just Eat Takeaway.com Milan, Italy
Better Future London Design Awards | Interior Design – International Commercial, Silver
Kering Paris, France
Fast Company's Innovation by Design Awards | Best Workplace Design, Honouree
Dezeen Awards | Best Large Workspace Interior, Finalist
Pernod Ricard Milan, Italy
Better Future London Design Awards | Interior Design – International Commercial, Silver
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
Uniphar Dublin, Ireland
Fit Out Awards | Project of the Year – Medium Office, Finalist
Irish Construction Industry Awards | Commercial Project of the Year, Finalist
Studio Amsterdam, The Netherlands
Better Future London Design Awards | Interior Design – International & Co-working Studio,Silver
Mixology Awards | Best Workplace (under 5,000sqft), Finalist
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
World Interior News Awards | Studio or Co-working Space of the Year, Finalist
Studio Zurich, Switzerland
Better Future London Design Awards | Interior Design – International & Co-working Studio, Gold
Design Week Awards | Workplace Interior of the Year, Finalist
Mixology Awards | Best Workplace (5,000-15,000sqft), Finalist
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
World Interior News Awards | Studio or Co-working Space of the Year, Finalist
The Reluctant Returner EMEA
Content Awards | B2B Content Campaign of the Year
Content Awards | Integrated Content Campaign of the Year
Content Marketing Awards | Best B2B Campaign
The Drum Awards | Best Response to Change
2021
Boston Scientific Clonmel, Ireland
DRIVENxDESIGN | Corporate & Commercial, Gold
SBID International Design Awards | Workplace Fit Out Project of the Year, Finalist
Mixology Awards | Project of the Year, Winner
Coty Amsterdam, The Netherlands
DRIVENxDESIGN | Corporate & Commercial, Gold
Studio London, United Kingdom
DRIVENxDESIGN | Co-working & Studio Space, Silver
FX Awards | Project of the Year, Winner
Royal Society for the Prevention of Accidents | Gold
// ORIGINS
I believe performance is not just about numbers - it is about people. It is about uniting talent, vision, and expertise to achieve remarkable things that drive organisations and their people forward. In a world that can feel increasingly fragmented, my mission is to bring clarity, connection, and confidence to leaders and teams so they can create outcomes that matter - for their business, for their people, and for the communities around them.
Over the past 25 years, I have worked across four continents, sixteen countries, and more than twenty-three cities, guiding organisations through moments of transformation. I have led businesses at scale, delivered billions in value, and helped teams navigate the complexity of high-value opportunities.
What I’ve learned is simple: when you simplify the complex and align people around a clear vision, you unlock progress that lasts.
goo is where this belief becomes practice. Through consultancy, coaching, and enablement, I work with organisations to rethink how they perform, how they engage, and how they partner with their customers. The aim is not only stronger results, but stronger organisations - built on confidence, clarity, and a sense of shared purpose.
Beyond business, my work has always been about impact. I have advanced diversity, equity, and inclusion; spoken on global stages about leadership and change; and supported initiatives that blend commercial success with social good. I believe organisations today carry a responsibility far greater than financial profit - they have the power to create environments where people belong, thrive, and drive meaningful change.
My focus is consistent: to connect performance with purpose, to transform complexity into clarity, and to help organisations and individuals see that progress is always possible - when people come together with vision and intent.
Lawrence Mohiuddine
goo
// SELECT SECTOR EXPERIENCE
Arden Partners / Bibby Financial Services / Blackstone / DZ Bank / Edmond de Rothschild / Egerton Capital / JP Morgan / Nedbank / NewDay / Panmure Gordon / Qatar National Bank / Redburn / Saffron Building Society / Threadneedle / T.Rowe Price / Troy Asset Management
Accel Partners / Alix Partners / Bain Capital / Capco / Frontier Economics / HarbourVest / Houlihan Lokey / Jefferies / Kroll / MidEuropa Partners / Moelis / Patrizia / TPG Capital
Beale & Company / Boyes Turner / Covington & Burling / Cripps / DLA Piper / Ince & Co / Kennedys Law / Orrick / Streathers / Vinson & Elkins RLLP / Wiggin
Anaplan / Blackline / Diligent / Fortinet / Huawei / IAS / LogRhythm / Motorola / ServiceNow / TomTom / Zoom
Astellas / Boston Scientific / Galderma / Kenvue / Pfizer / Smith & Nephew / Takeda / Uniphar
Cartier / Gucci / Hermes / Jacquemus / JTI / Just Eat Takeaway / Kraft Heinz / Messika / Next / TK Maxx / Zalando
Agence France-Presse / Cision / Droga5 / Freemantle Media / Media Arts Lab
Ford / Grundfos / Kier / LKQ / Marelli / Perenco / Rolls Royce / Saudi Aramco
Global Crossing / Kuehne + Nagel / Navig8
LandSec / Matthews Daniel / Patrizia / UEI Real Estate / Zoopla
Age UK / English Heritage / Notting Hill Housing Trust / NSPCC / Plan International
Excellence.
Agility.
Commitment.
From Sydney to Portland, via London - working across global markets with an unwavering commitment to excellence and innovation
© 2026 goo collective limited